Welcome to the 2014 Shenzhen Trade Fair China Beauty Network live room, we are fortunate enough to invite today is Miss Xiyi Underwear Sales Miss Yuan, with us to talk about Xixi underwear!

熙媄内衣-CIMY

Reporter: welcome Xiyi Lin underwear Director guest guest China Beauty webcast room, first of all, Yuan always give us a brief introduction about the development process of XII underwear bar.

Miss Yuan: Shenzhen Hee Garments Co., Ltd. is specialized in health-adjusted underwear apparel company, which owns Hesse and Haisibeibei two brands, the company adhering to the "product first, customer first, service first" business Philosophy, inherit the "forge ahead, innovation" concept of development, Xi Yi underwear brand meaning "health, beauty, elegance," the brand personality "self-confidence, charm," to give Hee Hyun lingerie under the mission of a healthy body lingerie, and efforts Create modern women, have a healthy body, beautiful stature, elegant attitude, so that women love her at any occasion, can be confident, brilliant.

From the establishment of the company until now, has always put product research and development in the first place, and has always been the quality of the future as Hee Yee underwear business purposes, with the highest quality products coupled with the most enthusiastic attitude for the vast number of consumers with 100% Perfect personal service.

Reporter: Xixi underwear mainly for consumer groups and styles is like?

Miss Yuan: XII underwear mainly targeted at the consumer groups for women between the ages of 25-50, the goal is to be China's most stylish adjustment underwear experts. In the product style, the company mainly develops several major fashion body products series: such as animal texture, Jiangnan Embroidery, sexy lace, art graphics and so on, to establish a diversified fashion needs of consumers, and has been strongly recognized and praised by consumers !

Reporter: Xixi underwear is focused on the adjustment of underwear, and adjust the underwear on the market compared to what other advantages?

Miss Yuan: Hee Woe underwear in accordance with the function is divided into fashion and body adjustment to adjust the type of professional self-cultivation, different products to meet the different needs of consumers and services, product quality, Xi Xi underwear work, materials, etc. are strict Control, layers of screening, the quality of the future, hee hee underwear from the quality problems do not appear in the terminal market; From the design, hee hee underwear both adjust the shape adjustment effect, fashion at the same time with fashion, fashion Sex elements and adjust the perfect combination of features to break the current domestic style adjustable underwear single, no sense of fashion sense of color.

Reporter: We all know that the traditional adjustment of underwear tend to aging, Xixi adjust underwear is a combination of fashion, young, trimming, then hee is how to do it?

Miss Yuan: European underwear design consultant team support, the company's design team are from other international underwear brands, practitioners experience and practical are very rich. The boss attaches great importance to product design fashion and wearing comfort, and requires the design team in the material and workmanship are the perfect combination of both. Quality is always our competitiveness, the company is completely open management of innovative research and development design, team research and development to achieve good and excellent, excellent and do the principle.

Reporter: Yuan total as the founder of Xixi underwear, the market is certainly very understanding, can talk to us For the majority of franchisees, Xixi underwear on the market what are the selling point?

Miss Yuan: Quality, design, category rich, service is our selling point.

Quality: The product quality of XII underwear is our top priority. The quality decides the future. XII underwear has the dream of a century-long enterprise, so the quality advantage will determine our future road to go farther.

Design: Xi Xi underwear fashion design is very high, advancing with the times, and the current combination of popular elements, never backward.

Effect: Xi Xi underwear from adjusting the correction effect from a professional point of view, according to different women's stature to meet the needs of different stature, creating more than 90% follow-up.

Rich categories: Xi Xi underwear product diversification, bra, waist clip, beam pants, jumpsuit, waist clip, vest, pajamas and so on, everything, the customer base is rich, vast age span.

Services: Xixi underwear professional services abound, creating lingerie experts good reputation, more than 60% of the shops joined the shop owner are old customers, after wearing the effect that he joined only Hee Yee underwear.

Reporter: Xi Xi underwear now in the country how to develop? What are the key areas?

Miss Yuan: There are nearly 50 shops in the country, with emphasis on Shenzhen, Guangdong, Guangxi, Guizhou, Fujian, Hainan, Northeast, Northwest and other regions.

Reporter: joining Hee Hee underwear, the company will give what support?

Miss Yuan: Some other brands have supportive companies, but these are not the key nor are we advocating. What we advocate is how to make every store profit quickly, so the company has solved many brands that are afraid to do: 100% Exchange rate, there is no time limit, to create zero franchise stores and high turnover rate, then you say such a supportive policy shop can not profit it?

Reporter: In the actual operation of franchisees, the company is how to ensure franchisees 100% profitable?

Miss Yuan: business is definitely a lose earners, I believe that any one brand can not guarantee 100% profit franchise stores, so we have to do is how to prevent the risk of franchise stores are not profitable.

As we all know, store profits need three 1, good location 2, excellent products and professional services, 3, how to reduce the store inventory, increase the turnover of goods. Our company conducted a professional data evaluation and a set of marketing measures on these three issues, coupled with the company's 100% replacement rate policy support and monthly underwear professional training courses, so that the majority of franchisees more red performance, the inventory risk And capital pressure into the head office, to ensure the interests of franchisees.

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