Showcasing the charisma of Los Angeles and its attitude towards girls around the world, California's sunshine and colors shine in every corner of the world. On January 22nd, the fashion brand Juicy Couture will be launched in the coming season. The fashion e-commerce company Vipshop’s luxury e-commerce platform, Vipiano VIPLUX, will play with the free-spirited American fashion and feel sweet, rock and fresh. A diverse and young fashion culture together.

Enjoy Juicy Couture's seasonal new products together

Convergence of street fashion and women's beauty California style endorsement brand

Juicy Couture is a lifestyle brand born in 1995. It holds a gorgeous, unconstrained and playful young fashion attitude, which blends American popular street culture with the exquisite feminine charm. In 2001, Juicy Couture's most iconic velvet sports suit was officially launched. This perfectly blended sport and luxury combination revealed every detail of the women's noble and sexy velvet suit (The Tracksuit) in London in 2008. Victoria & Albert Museum Collection.

2011-2012 velvet blew into Asia and Europe, Juicy Couture has opened flagship stores in Beijing and London, Juicy Couture has fully utilized the advantages of American fusion culture to make the brand popular all over the world, such as Chiara Ferragni, Kylie Jenner and other new generations Fashion icon love.

This season's Juicy Couture, tailor-made for the changing young fashion girls, launched the classic velvet, sports vitality, romantic prints and other series, each series has clothes, bags and a full set of accessories. The sweet and dreamy velvet material and romantic and fresh floral design fully display the multifaceted California fashion culture. Juicy girl is the generation who pursues self, does not follow, does not follow blindly, and is a multi-faceted fashion girl.

Enjoy Juicy Couture's seasonal new products together

Juicy Couture's Seasonal New Product Lands Across the World

Juicy Couture is deeply loved by young girls all over the world with its multi-level design style and distinctive American cultural elements. It is based on the unrestricted freedom of life attitude, passion for beauty, love of bright colors and unique interpretation of sports and leisure. The bright Juicy girl style. As the leading fashion e-commerce platform in China, Vipshop hopes to bring together more regional fashion cultures to bring more fashion elements to attract more young users and bring users a better lifestyle experience. Inheriting the quality of life and improving the happiness experience is a brand mission, and it will continue to provide users with a higher quality lifestyle and bring more quality and more choices to Chinese consumers.

Enjoy Juicy Couture's seasonal new products together

Up to now, VIP has selected more than 6,000 top brands from around the world, of which nearly 100 are exclusively located. Vipshop's main channel, Viplux VIPLUX, which is the main international channel, has reached strategic cooperation with more than 200 top international brands including Marc Jacobs, Emporio Armani, Versace, Roberto Cavalli, Trussardi, and Diesel. The powerful empowering ability has made Vipshop the platform of choice for many international brands and has greatly promoted the collision and integration between Chinese and international fashion.

On January 22th, Juicy Couture's latest fall/winter collection, featuring the romantic print series, will be launched on the line and will invite you to play with fashion.

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