ETRO Ai Wei Releases New 2018 Men's Wear Series in Milan

Dandy type man invites you into his private home to understand his personal life and memorize those memories deep in the heart. Dandy is a man who is full of curiosity and unpredictable. From the beginning of his birth, he was a crazy traveler: he was a warm and enchanting mix of David Bowie and Bruce Chatvin, with a taste of hedonism. He showed the true essence of the ETRO man: wild but elegant; gentle and fearless. Dandy’s family’s home is his memorial to the idea of ​​eclectic life and is filled with various collections and grotesque objects he has collected during his travels around the world. As you stroll along the winding path in your private home and gradually penetrate into his world as you experience and interact, you will feel relaxed and at home. You will be friends and confidants of ETRO. Learn how they have shaped this brand in the past 50 years. You will sit down and learn about their stories while chatting. Every room you enter is telling different ideas about the nature of Dandy's men. You will hear stories, enjoy food, or spend time in peace and quiet.

The men's wear in autumn has a typical decadent style. Applying tapestries and carpets to garments creates textiles that are extremely expressive. Such innovative research has also spawned a new visual language. The block prints traceable to Navajo fabrics, Persian textiles and Celtic tapestries were recreated, reappeared on woolen coats with different faces, or appeared on Parker's coats and bombers jackets in a refined and simplified manner. . Jacquard is used a lot more: twisted winding vines decorated with patterned wool suit jackets and coats. The light and thick velvet is brightly colored and beautifully printed. Corduroy also creates a series of bright, luxe and thick pants. The plaid shirt is made of eco-friendly eucalyptus fibers and feels soft like cotton. Canvas is applied in the work clothes, in order to follow the rules of the Japanese language. (15) Fortunately, the alcohol content is very low.

ETRO's symbolic vocabulary runs through the entire series: the iconic Paisley prints, as usual, embroidered wings on the back of a woolen coat, spin a psychedelic pattern on a sour orange velvet bomber jacket, or in cream The back of the caramel color leather jacket left an impression. The Tartessian windbreaker, which is intended to maintain a rough sense, is a work of subversion that draws on the classic British concept of tailoring. Embroidery and beadwork can be seen everywhere, such as the shiny, eye-catching craftsmanship of a black tuxedo jacket on the edge of a wool coat. Patchwork themes returned in the box canvas jacket, while the soft suit jacket was decorated with velvet, fine wool and woven cotton jacquard patterns. Suits and turtleneck sweaters are also eye-catching on natural images such as bark, moire marble, and fascinating blue-green swirls such as malachite.

Colours are like chromatograms, but they are rich and vibrant: from midnight blues to royal purple, purple and amethyst. Kelly Green sits with lime and turquoise; pastel cream and light brown with bright canola, coke orange and rose.

The outline of this season is slightly exaggerated. Cut wide, loose-leg wool trousers that stack attractive pleats at the waist. Round shoulders of velvet and alpaca suit jacket slightly shoulder pads. The sleeve length of the knitted cashmere sweater is slightly longer, giving the impression of a grunge rock era, while the turtleneck sweater extends to the jaw line. The ribbed hem makes the wool V-neck sweater inspired by the cricket suit more self-cultivating. In order to pay tribute to the 70s, the shirt collar was long and pointed. The wool-rich long-sleeved cardigan hangs down to the floor and is decorated with a well-designed jacquard pattern or an exquisite leather cord vortex pattern. Long-to-hip square-cut jackets add a touch of jacquard, old leather, or embroidered wool.

In a typical Dandy-style male style, colorful socks are always perfectly matched to the body's costume. This season's shoes include old leather work boots, embroidered corduroy loafers and calfskin desert boots in wide buckles. Accessories are even more difficult to say: Use lightning-fastened metal buckles instead of neckties at the shirt neckline. The lapels and coats are decorated with marbles and malachite-like jade at the lapels - these little shiny accessories are the perfect companion for Dandy's men's collection.

ABOUT ETRO

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ETRO is a luxury brand that symbolizes "neo-traditionalism" and represents "Italian fashion" and "Made in Italy". It means the perfect combination of artistry and daring innovation. The Paisley pattern is the most representative element of ETRO, and it is also ETRO's brand symbol and logo. The meaning of ETRO in Italian is “style”. It represents a style of life, a beauty that is not inferior to its quality and taste, and a model of a high quality lifestyle in Italy. Founded by Mr. Gimmo Etro in 1968, ETRO owns men/women's high-end garments, leather goods, perfumes, home accessories and home accessories.

ETRO and Paisley

Paisley, the leaf-shaped pattern extending on the top of cashmere cashmere, is an ancient ornament with a long history and rich sense of meaning. This drop-shaped pattern originates from a traditional pattern on Mesopotamia. It symbolizes the tree of life, the buds of the date palm, which are scattered on the fabric and exquisitely printed. After all, all the stories were awakened and the legendary Paisley pattern was born. ETRO uses avant-garde innovative design and technology to re-interpret this classic Paisley pattern. Over the years, cashmere has been infused with popular shades, innovative elements, and gorgeous prints and abstract geometric shapes to continuously interpret classics. From the ancient Indian traditional prints to Celtic's exquisite embroidery, Paisley patterns spread from the mysterious east to the West. In Kashmir, the exquisite cashmere printed shawl is presented as a national gift to the Kingdom of Mongolia. This is the legend of ancient decorative patterns, regardless of time and space changes, time circulation, this generation is passed down from generation to generation. If the enthusiastic bursts require long-term accumulation, then ETRO collected more than 150 cashmere shawls from 1810 to 1880, which is the deepest love after enthusiasm. The originality of these collections inspired ETRO's inspiration for the creation of the Paisley pattern, which runs through all of ETRO’s major series since then.