Flag Banner,Street Flag Banner,Feather Flag Banner,Fabric Flag Banner SHAOXING KEQIAO DEQI GARMENT CO.,LTD , https://www.dqtextile.com
China Sporting Goods Children's Special Interview KLAOSD Brand Marketing Director Mr.He Jun: Do a thorough class of channels, it is enough to promote the brand development! 1, the brand positioning high-end, targeting high-end shopping malls, "our brand only go high-end channels, such as Paris spring, Wangfujing, etc." Speaking of channel construction problems, He Jun said KLAOSD chose high-end malls, is based on brand precision Positioning. From the United Kingdom KLAOSD brand, established from the beginning established a clear and clear brand positioning - light luxury, on this basis to create a college style, yuppie style, light and luxury style of three product lines. KLAOSD brand positioning in the Korean brand E-LAND, PAW IN PAW is very similar. In E-LAND, PAW IN PAW difference is, KLAOSD category focus on children's shoes. "The market is full of many high-end children's clothing brands, but the high-end children's clothing market with high-end children's shoes is a gap, while KLAOSD is to fill this gap." He Jun introduction, at present, KLAOSD product structure 50% % Kids, 10% Accessories. KLAOSD children's shoes category in the high-end children's shoes market has a dominant position. "In Fujian Province, KLAOSD brand direct mode, through the presence of influential department store to expand the market.Currently, KLAOSD brand has entered the Paris spring system, Wanda system.Loeft, KLAOSD brand is the use of agent to join the model to attract Quality resources, fully exploit KLAOSD brand luxury market in China. "He Jun told reporters. 2, take the "specific" route, the channel will do thorough "KLAOSD brand with E-LAND, PAW IN PAW, are taking a single channel model." He Jun believes that taking the high-end market channels, which means the brand Will maintain high added value, there are more and more economic strength of consumer groups now, if we can concentrate on doing thorough high-end market channels, the brand will be able to achieve rapid development. "To operate high-end brands, companies must have a follow-up fashion trend research and development team, a better production team and innovative thinking marketing team.Moreover, enterprises in the branding culture must also work hard.A single channel line can So that enterprises are more focused on the study of the characteristics of the target market demand, the product well, the marketing will be wide. "He Jun said