New York Fashion Week has just come to an end, and the fashion show will be held in London Fashion Week in the spring and summer of 2019. ZAFUL, the world's leading fast fashion brand, and the new Eyewear brand Victor Wong joined hands in the London Fashion Week stage. For the first time, ZAFUL's latest swimwear collection and Victor's creative design showcased a unique visual feast for the audience. .

The brand collaboration between ZAFUL and Victor Wong is inspired by the common exploration of women's beauty. Victor Wong's imaginative focus on eyewear design, ZAFUL's bold and avant-garde contemporary independent women's image coincides with Victor Wong's latest ideas and designs.

The two brands displayed on the same stage, which appropriately presented the multifaceted beauty of contemporary women, and fully conveyed the designer's unique understanding of contemporary women and the delicate thinking of women's multiple roles.

ZAFUL designers have carefully prepared the T-shirts for this fashion week for more than a month, launching the ice cream-colored swimsuits, reflecting the complex and uniform multi-faceted colors of the ZAFUL girls.

ZAFULxVictor Wong's series of catwalks, featuring the theme of "Venus 2028", is presented in retro futuristicism, exploring the future of women from warm and colorful memories, showing an unexpected contrast, showing women's beauty, softness, delicateness and flirtatiousness. On the one hand, at the same time, there is no contradiction in presenting the characteristics of women's tenacity, courage, and maverick.

The cooperation between the two brands is about the independence and expression of women. In the eyes of both designers, women's identity has strong vitality and unlimited possibilities for creating the future. The charm of women lies in their courage to express true self and constantly reshape society. Cognition of female group impressions. This big show also invited Swarovski's daughter Victoria Swarovski, Zhang Yuxi, Liu Fanfei and many other celebrities and bloggers to attend.

“ZAFUL welcomes independent designers from around the world to work with us to grow together. We believe that ZAFUL can empower everyone's dreams,” said Lilac, global brand director of Eslite, in an interview after the show.

As a fast-moving fashion brand in the overseas market, ZAFUL has always been presented in the cross-border e-commerce market with a young and energetic brand image. It has become a fashion shopping brand and trend gathering place for younger generations. 25 million, more than 20,000 in style.

As ZAFUL has been recognized by more and more users, since the beginning of this year, ZAFUL has started its brand upgrade and increased its brand investment. During the London Fashion Week, ZAFUL released a new VI and official TVC. After that, ZAFUL will launch a series of offline experiential brand activities for different market areas to increase the interaction between the brand and local consumers.