1. The attitude of salespersons to their own attitude is first and foremost to their own attitude. The correct attitude towards yourself is to think that you are excellent and that you continuously strengthen your confidence. Even if you have just begun to do business, sales staff should be full of confidence. In this way, firm belief and tenacious will can constantly inspire salespeople and face customers.

2. Attitudes to sales efforts Sales personnel should hold the attitude that sales work can help one's own success. Sales work can help sales people win recognition and respect. At present, there are still various erroneous viewpoints on the sales work in the society, and it is considered that the promotion work is humble. In fact, in the advanced countries, the marketing work is among the top 10 hot jobs, and is tied with the R&D personnel and scientists.

The CEOs of enterprises should, in particular, establish a correct attitude toward marketing work and pay full attention to marketing work. If the responsible person of the company promotes the brand of the product, it will also create favorable conditions for the salesman in the company.

3. Attitude to supervisors Business staff is a member of the team. Therefore, the attitude towards the supervisor is an important factor that directly relates to the success of the sales. As a member of the team, sales personnel must not only rely on their own efforts to work, but also communicate well with their own supervisors and win the full support of the supervisor to create favorable conditions for the smooth progress of sales.

The correct approach to the supervisor's attitude is: the supervisor's responsibility is to help the sales staff to sell. Under the guidance of this attitude, a good salesman will be able to get along with the supervisors and establish a team spirit that helps each other.

4. Attitudes to the company The salesperson must not only have confidence in himself, but also believe in the company he serves.

The right attitude to the company is: Believe that the company you work for is the best company in the industry. If the salesperson thinks his company is not good in the industry, it means that the salesperson doesn't like his company. Not all business people have access to the top companies in the industry. The sales staff tells themselves that the company they work for is the best. In fact, they are learning opportunities for sales skills and space for growth. The high visibility of excellent company products in the industry will make the sales work very easy, and the customer's opposition will be few, and the sales staff will reduce the chance to handle customer objections.

All business work often comes from many difficulties, frustrations and disappointments. When the salesperson tells himself that the company provides good opportunities for training sales skills, the sales work goes well and the sellers continue to improve.

5. Attitude to the product The attitude to the product will determine the salesperson’s performance. While sales personnel recognize the company, they should also recognize the company's products. It is inseparable from the product's self-confidence. If the salesperson recognizes the company's products, then in the interactive communication with the customers, it will effectively convey to the customer such confident information, so as to successfully convince the customers.

In order to have the right attitude towards the product, sales personnel need to make efforts in product expertise to understand all the advantages of the product and to understand the characteristics of the product in line with customer needs. Find out the customer's needs, and closely integrate the customer's needs with the advantages of the product and persuade the customer to purchase. Successful salespeople can constantly find out the many advantages of the company's products and fully meet the needs of customers.

6. Attitudes toward the Future The important attitude that salespeople need to improve is their attitude toward the future.

The salesperson must first change his contempt for sales. The salesperson’s attitude towards his future is: full of hope and hope. In this way, the seller can step down to the goal of success, step by step, and eventually become a successful salesperson.