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From Beijing to Guangzhou, China reunites with the "Asian Games" for two decades. Looking back, China's sports industry also starting from the starting line, completed the accelerated run, to achieve the sporting goods industry, sports sponsorship marketing, stadiums and sports lottery all-round development. Sporting Goods Industry Since the 90s of the last century, national brands led by Li Ning have debuted one after another. Peak in 1993 and Anta in 1994 led the vigorous development of sportswear enterprises in Fujian. Into the 21st century, China's sporting goods business is mushroomed in general has emerged and has achieved great success, the domestic market share has risen steadily, with the foreign brands have been effective, or even successfully out of the country to become the world famous brand. In this team, apart from clothing companies such as Double Happiness, Star cards and other sports equipment, has also been recognized by the world. Sports Marketing Jianlibao became a designated drink for the Chinese delegation to the Los Angeles Olympic Games in 1984. In 1990, Jianlibao became the first national brand to cooperate with the Asian Games with a sponsorship fee of 16 million. Opened the prelude to China's sports marketing! The end of 2008, Jianlibao comeback as Guangzhou 2010 Asian Games designated sports drinks, and "Jianlibao Asian Games cheerleading team" activities, but also rolled up a viewing hurricane. After years of market downturn, Jianlibao relies on the Asian Games marketing "back to life." Speaking of the selection of cheerleaders, we have to mention Tsingtao Brewery "passionate passion" NBA cheerleading trials, the more than six months of the major draft, invited to a number of distinguished guests as judges, has aroused great social repercussions. Since 2008, Tsingtao Brewery has become the official partner of the NBA. This event has once again raised the international clout of many teenage girls. The sporting goods business, it is in the marketing of a full kung fu. Since 2000, Li Ning has sponsored the French gymnastics team, the Spanish men's basketball team and many other foreign sports teams, signed Ljubicic, Byron Davis and many other well-known athletes at home and abroad. Anta, Pick and other natural not to be outdone. Anta has not only become a partner of the Chinese Olympic Committee from 2009 to 2012, becoming the designated Olympic dress for the Chinese delegation to the Olympic Games in London, and has signed contracts with many superstars such as Scola and Jankovic in recent years. Peak also owns Artest , Shane Battier, and multiple national team sponsorship. Even founded after the brand, but also quickly grasp the market trends, rapid growth. Hongxing Erke has landed the NBA and La Liga game scene, and then became the North Korean football team sponsor, since last year and fully hand in tennis masters, the reputation soared. Xtep is based on the brand definition of "avant-garde and fashion" and supports long-term extreme sports and youth sports events in China. This year, even more successfully become a Birmingham club clothing sponsor, landing Premiership! Sports lottery The "Eleventh Asian Games Fund Ticket" issued in 1988 is the first lottery ticket for the Asian Games in China. In addition to the Beijing edition, there are local editions such as Guangdong and Shenzhen. The 11th Asian Games Fund Lottery was also the largest sports lottery in China at that time with as many as 898 varieties of the Beijing version of the lottery. In 1994, the former State Sports Commission applied to the State Council for uniform issuance across the country, unified printing, and unified management of sports lotteries. Upon approval, a total of 1 billion sports lotteries were issued in 1994-1995. On April 5, 1994, the former Sports Sports Lottery Administration Center of the State Sports Commission was formally established, marking the beginning of a legal and standardized management track for the sports lottery in China. Today, China Lottery has achieved a lottery, lottery, Qixing Cai and other games, sales increased year by year, as China's sports industry an indispensable backbone. As of July of this year, 2010 body lottery sales have been close to 38 billion yuan, close to the 2007 annual sales. Stadium Operation After the Asian Games Village was built in the 1990 Beijing Asian Games, China started the construction of a large-scale stadium and gymnasium. The venue of the latter part of the operation has always been a huge burden. Although not all venues have been profitable in the first place, sports venues have gradually diversified with the increase in professional sports events and the opening of operational concepts. In addition to the popular venues for concerts and concerts, in cooperation with performing companies, the "Soccer Quarter", "Ice and Snow Festival" open to tourists, the development of box houses and the auction of seat naming rights are all beneficial attempts.