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Shenzhen City Beauty Trading Co., Ltd. was founded in 2002, and has since grown into a leading modern chain specializing in undergarment products through franchising. The company's flagship brand, "City Lady" (or "Nale Si, a situation in love"), has become a well-known name across China. After years of solid operations, the brand now holds a stable market presence in provinces such as Guangdong, Hunan, Shaanxi, Fujian, Henan, Jiangxi, Zhejiang, Anhui, Guangxi, Jiangsu, Shandong, Shanghai, Chongqing, and Sichuan.
From its inception, the company has focused on continuous improvement and long-term sustainable development. It has always emphasized professional management, high-quality products at affordable prices, and the promotion of modern lifestyle values and underwear culture. By prioritizing customer satisfaction and service efficiency, the company has earned widespread recognition and praise within the industry.
To better expand its business in a competitive market, the company initiated a strategic transformation in 2005. This involved establishing brand-monopoly chain stores across different provinces and setting up an efficient organizational structure to ensure smooth and orderly operations. With the market as its core focus, the company continues to develop its monopoly chain in a more rational, healthy, and fashion-forward direction, strengthening its brand identity and market position.
The company offers comprehensive support to its franchisees:
1. When a new store opens, the company sends a representative to the location for free training on product knowledge, marketing strategies, and sales techniques. They also assist with the initial days of operation, helping to set up displays that enhance the brand’s visibility and image.
2. The company provides ongoing market supervision across all provinces, offering continuous support throughout the franchisee’s business journey. Regular free training sessions are conducted to keep store staff updated on the latest trends and best practices.
3. During off-peak seasons, the company gives valuable advice and helps franchisees develop effective business plans to ensure steady growth and success.
4. At every major holiday, the company organizes special events and offers gifts to engage and motivate franchisees, fostering a sense of community and shared success.
Through these efforts, Shenzhen City Beauty Trading Co., Ltd. continues to build a strong, supportive, and dynamic network that empowers its franchisees and strengthens its brand in the ever-evolving retail landscape.