It has been said that the shoe and clothing industry is a low threshold industry and it is very easy to enter. Indeed, entering the shoe and clothing industry is not a difficult task. However, it is not everyone who can manage a shoe shop and create rich profits. Don’t you see, shops that are still in business today, will they find no trace tomorrow? So, how can we open a clothing store that is both profitable and happy? In addition to our mentality of aspired success, we should also pay attention to the following methods:

First, create an image, the business of selling beautiful shops is good, do not enter the store, stay in the door a few seconds to see to know! What to see? Look at the signboards, see the lights, see the displays, see the health status... buying clothes is buying beautiful clothes, selling clothes is selling images, so we must be good at creating images.

Buy clothes is to buy beautiful, and now we wear clothes in addition to the requirements of comfort outside the body, more is to reflect a kind of beauty, personality, non-material spiritual pursuit, is a self-image of the affirmation and realization. U.S. is the basic feature of our apparel products. Then, the place where we sell clothes and the people who sell clothes should first show the beauty. All violations of the principles and behaviors of the United States will greatly reduce the “beauty of clothing” and make it impossible to perform or even lose out. If the United States does not exist, and the image does not exist, it will lose its foundation for survival, let alone talk about development! ! Therefore, we must keep in mind the basic operating principle of “selling clothes is to sell images”. All operations of shops must proceed from the principle of “beauty” and firmly establish and carefully safeguard the standards of “beauty”. Only in this way, our shops can In the cruel and fierce market competition to find their own unique "beauty", it is possible to grow and develop, from one victory to another victory! !

II. Going deep into the grassroots and working hard to manage Many bosses are still able to work in the store when they have just opened a business. When everything is on the right track, the boss will loosen up. You must be wary of this happening! Because the shop is yours, the business is yours, the boss is not working hard, how can employees work hard again? This is a question of precept and example. If you do not guide the business and do not go down to the grassroots level, how can you understand the needs of customers and find out what your customers like? How can we achieve satisfactory results?

The work of the entire store begins with the leaders of the top level, and the level of effort of the boss determines the degree of effort of the entire store and employees. All the shop reforms must be emphasized, valued, and demonstrated by the boss here before they can “blossom”. Of course, the boss is the boss, but he must always remind himself that he must start with his employees and start from the ordinary employees before he can always be the boss. !

3. Overcome Fear and Good Will The business of the store will encounter many problems every day. There will be many new situations. To maintain long-term vitality of store operations, we must try our best to establish higher goals every day and encourage them to try. And apply new ideas and methods. However, a problem has emerged. Many people are often afraid of it and are unwilling to assume the risks of reform and reform. At this time, we need to encourage ourselves "do not be afraid, as long as the intentions will be better!" Because as long as we try hard to move forward toward a goal, using good methods will naturally succeed.

Fourth, be kind to employees and boost morale as a store owner. Every time, employees in their own shops wear clothes that are in a mess to sell their clothes, and employees are seen as little mosquitoes when they introduce clothes to guests. A little bit of vigor, this is the result of our intentionally or unintentionally feeling inferior to our employees. Self-esteem is the loss of self-confidence, and the loss of self-confidence can not be a good shop, in the operation of the lack of self-confidence boss is certainly not a qualified boss.

As the boss, the most important responsibility is to boost morale, merit a merit, and help others. Preoccupied bosses always count dead accounts and devalue employees to a point where they are worthless. They think that such employees will not leave because of inferiority. Notice how a worthless employee may suddenly become a flying employee! Therefore, in hiring employees, in the day-to-day store management, our boss may wish to be generous to employees because the role of the boss is to boost morale and enhance employees' self-confidence. With high wages, they naturally have high morale and good confidence. As for how to go to work, employees naturally have a way to do it, and they do not have to use more bosses.

5. Encourage work. The characteristic of knowing people's good and good clothing stores is that there are many female employees. The biggest problem for female employees is that they have a lot of thoughts. They always think about it. What about other shops? How about a mom and dad boyfriend today? In short, the reason why employees can't do a good job is because their intentions are not specific. How to be specific? In simple terms, it is busy and it is moving. When a person is busy, naturally there is no time to think about other issues. Therefore, in the management of shops, people should not be afraid that employees will be doing more work. They should be tired. You should be afraid that they have something to do and they should be encouraged to work hard.

Most companies in China, including the general clothing stores, have traditionally paid employees only their hands and mouth, but they forget that they still have the wisdom and brains of infinity. They do not value communication and advice with employees. This is the manager. The sadness of leadership technology. Let each and every employee devote their efforts to work. This is the most important job for managers; let everyone play a role and let them clearly feel that they play an important role. This is the secret of management and leadership!

Six, solve the problem, put into action If you communicate with the manager to solve any problems, he seems to understand, but also agreed but did not go, you must be careful! ! Because the work you did in front of you is useless, you not only waste your saliva but also waste your valuable time. It can be seen from this that the work focuses on continuous supervision and follow-up. If a problem arises in business, it is not just that we understand it. It is a problem that arises. The problem that is discovered and solved immediately is the problem of not allowing the problem to stay overnight. We should say there is no problem in front of us, or there is no problem that we cannot solve.

7. People-oriented, talented people Even if you have the best store management methods in the world, but there is no suitable person to perfect it, implement it, develop it, and realize it, I am afraid that these methods can only be flowering and ineffective. The soldier's grandson once said, “They are good fighters, seeking for momentum, not being responsible to people, so they can choose their positions. Today we emphasize the “human-first, policy-for-post” and grandson's “choice of people”. "It's similar to the same thing. It's the excellent talent that has accomplished everything, not the grand plan that has made everything happen. It's the excellent owner and the excellent manager who finally created first-rate performance and first-rate stores. Ignored the human factor, there is No matter how good the strategy, the best method is also awe-inspiring!! Today, I have to remind you once again: Do not expect the above to be written in mind is a panacea in the shop business to cure all diseases, try it! One, "people-oriented, respect for talented people, and talented people," is the only way for the store to improve its performance. It is the only way for you to succeed in business.