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Hangzhou Biqi Children's Wear Co., Ltd. was founded in Italy in 2000, bringing a fresh perspective to the children's fashion industry. The company currently manages two well-known children's clothing brands: X-BOY Ai Si Sibai, targeting boys, and MISS-BIRBA Mi Si Baba, designed for girls. With a mission to enhance children's lives and support their growth, the company embraces a philosophy centered on care and style.
X-BOY Ai Si Sibai has adopted modern marketing strategies such as direct sales and franchise models to effectively expand its presence in the Chinese market. The brand is backed by a design and research center located in Italy, where a team of experienced and trend-conscious designers works year-round to capture global fashion trends. Every quarter, the brand launches over 200 unique, high-end children's clothing styles, ensuring that it remains at the forefront of the industry.
Meanwhile, MISS-BIRBA Mi Si Baba focuses on making Italian children's fashion more accessible to Chinese consumers. To better serve the local market, the company established a production base in Hangzhou, China, allowing it to offer high-quality products at competitive prices. The goal is to bring internationally recognized Italian brands to the domestic market with first-class design and affordable pricing.
Emphasizing sustainability and value, the brand has gained popularity among both domestic and international consumers. By combining quality, style, and affordability, Hangzhou Biqi Children's Wear continues to break traditional barriers in the children's fashion sector, offering a fresh and appealing alternative to expensive foreign brands.