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Hangzhou Biqi Children's Wear Co., Ltd. was founded in Italy in 2000, with a vision to bring high-quality children's fashion to the global market. The company currently manages two well-known children's clothing brands: X-BOY Ai Si Sibai for boys and MISS-BIRBA Mi Si Baba for girls. X-BOY Ai Si Sibai focuses on enhancing children's lives by promoting beauty and growth, adopting a business philosophy that emphasizes care and style. To expand its presence in the Chinese market, the company utilizes direct sales, chain stores, and franchise models—modern and effective marketing strategies that help reach a wider audience.
The brand has a dedicated design and research center in Italy, where a team of experienced, creative designers works tirelessly to stay ahead of global trends in children’s fashion. With a quarterly release of over 200 unique, high-end styles, X-BOY ensures that it remains at the forefront of children’s apparel innovation.
For MISS-BIRBA Mi Si Baba, the company made a strategic move by establishing a production base in Hangzhou, China, to better serve the local market. This move allows for cost-effective production while maintaining the quality and design standards associated with Italian fashion. The goal is to bring a mature Italian children’s clothing brand to the domestic market, offering first-class design at an accessible price point. By focusing on sustainability and affordability, MISS-BIRBA has gained widespread support from both domestic and international consumers, breaking the stereotype that premium children’s fashion must come with a high price tag.