Talking about ceramic industry

The ceramic industry will usher in a new round of reshuffle in 2010. Will face new challenges, what will change in the ceramic industry? In the period of such an important opportunity for the development of the enterprise, the potential analysis of the trend of the ceramic industry is given below.

1. There will be no obvious change in macro exports

In the next 5 to 10 years, the risk of the ceramics industry will not come from within the industry but from outside the industry. The biggest risk will probably come from financial stability. He said that with the gradual phasing out of the international market, China's ceramic production capacity is gradually increasing, the amount of capital investment will rise rapidly. As soon as there is a financial crisis, the transfer of markets, the transfer of resources, and the issue of ** will put the ceramics industry at great risk. The industry generally believes that the slow recovery of the European and American economies, the rise of global trade protectionism, the rise of the ceramics industry in China’s neighboring countries, and anti-dumping investigations will all cause a new round of impact on Chinese ceramics in overseas markets. The ceramic exports in 2010 will encounter a larger scale. Resistance.

2, policy ceramics go down on the countryside

Following the “home appliances to the countryside” and “automobile and rural areas”, “building materials to the countryside”, including ceramic products, is just around the corner. In 2009, the ceramics industry has been buzzing. Ye Xiangyang, president of the China Building Sanitary Ceramics Association, revealed that new rural construction and township construction will objectively drive demand for the building materials market. The China Building Sanitary Ceramics Association and the China Building Materials Federation are currently actively seeking for the inclusion of building sanitary ceramics from relevant state agencies. Some of the preferential policies for building materials to the countryside. In fact, the rural market has become the focus of competition among the majority of ceramic companies.

3, brand

In 2010, the division of labor and brand positioning will be more clear. The development of the industry and market competition require companies to have a clear brand positioning and market appeal. Brand companies and OEM companies will become more specialized, and oem and cross-company cooperation will become more frequent. The positioning of the brand will become more clear. In the market segment, competition will mainly occur among brands with the same market positioning, and it is expected to gradually form a benign competitive relationship.