This website September 18th, UGG XY/Project 2018 joint-name cooperation shoes advertising, UGG fashion segment has risen again! In the past Paris Fashion Week, UGG and French brand Y/Project cooperation new products lit the fashion ring. This series combines a variety of UGG classic elements with delicate high-heeled boots to challenge the tradition and give you a new visual presentation. It is definitely the pioneer of creative innovation in the fashion world.

UGG teamed up with trend pioneer brand Y/Project to release an advertisement for the 2018 Fall/Winter co-branded series. The film selected a number of world famous paintings with the theme of Greek mythology. Venus, Apollo, Hercules and Wengfeller in the painting all wore the main boots of the joint series, symbolizing UGG in fashion. The classic status of the world and the spirit of continuous innovation and innovation.

Since its inception, Y/Project has been committed to reshaping historical classics to provoke deep thinking and discussion. This co-branded series is also inspired by this, creating innovative breakthroughs in the classics. This also reflects UGG's tradition of advocating freedom and respecting diversity, and always breaks through its own brand concept of “breaking the border”.

Y/Project creative director Glenn Martens introduced the blockbuster: He said he wanted to shoot a different set of films for this iconic collaboration, which required a fusion of UGG history – a brand invented by surfers. You also need to include the basic elements of Y/Project. Y/Project is good at creating fun, encouraging mashups and always exceeding expectations. UGG's classic snow boots are one of the most well-known shoes in history and an attitude. His original inspiration came from the birth of Venus, which was above a wave of waves. This collaboration will tell about the rebirth of the classics, allowing different classic elements to blend and coordinate with each other to subvert the public's expectations.

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