WeChat development so far, its large user base, not only become the mobile e-commerce market, so many people think that get the mobile Internet ticket companies only Tencent. In November last year, "skin beauty exchange" as the first micro-channel e-commerce public accounts settled in micro-shopping, micro-channel e-commerce has gradually become a topic of discussion.

July 10 this year, WeChat quietly on the line, "Tencent micro-shopping" public account, the first batch of settled businesses in addition to "skin beauty exchange", "know my drug store" and other cosmetics Mall, there are seven already in the "Tencent Micro-shopping "public accounts launched before the introduction of low-key micro-shopping apparel brand , they became the first batch of apparel mobile app store WeChat, including professional ladies brand" Golden Garden ", Shao-Shu brand" Gillia "Lingzhi fashion's ONLY, Vero Moda, Selected, Jack Jones, and Amoy brand "seven grid." It is worth noting that among these apparel brands, Jinyuan has the largest number of online stores and is likely to become the forerunner of WeChat's exploration of O2O in the future.

In the "Golden Court Costume" WeChat public account home page, we can see that its custom menu contains "shopping area", "brand area", "personal center", click on the "shopping area" that is micro-store Jinyuan flagship store. In the purchase of goods to determine the order, you need to fill in the recipient's name, address and phone number, and in the payment link, we can not use WeChat 5.0 launched WeChat payment can only choose TenPay payment or cash on delivery.

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For WeChat 5.0 divided into service number and the difference between the subscription number, "Jinyuan clothing" is currently also part of the subscription category, the official account of WeChat public account Tang Zhong Chuan said, "service number is not necessarily suitable for each brand, the micro-shopping Before the environment is mature and subject to brand awareness, WeChat users to check the information habits and other factors, need to be more proactive to push some brand information, so concerned about the user accustomed to your existence, and through some activities, allowing users to take the initiative to share Your content, so as to achieve a brand promotion and gather the user's effect. "According to reports, micro-shopping flagship store Jinyuan since June 27 in the" Golden Court Costume "WeChat public account has been opened more than a month since its huge public accounts Concerned about the volume, although a lot of orders have been traded, but Tang Zhong Chuan said, "concerned about the user's spending habits can not be changed overnight, which takes a period of time through the WeChat marketing and sales of the best period also Without it, we are fortunate enough to be involved in such forward-looking projects and to be optimistic about the future. Electricity supplier market. "

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