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**FASHIONFISH Brand History**
FASHIONFISH was founded in the 19th century by a Venetian nobleman named Johann Fishio, who grew up surrounded by the grandeur of Venice. As a child, he often accompanied his father to lavish parties where he became fascinated by the intricate masks worn by the guests. These masks, rich in symbolism and history, sparked a lifelong passion for art, culture, and elegance. In 1887, Johann officially launched the FASHIONFISH brand, blending the iconic elements of Venetian masks into his own fashion designs. The name itself reflects the essence of Venice — a city where water meets art, and where every corner tells a story.
**Source of Inspiration**
In June 2007, FASHIONFISH unveiled a special fashion art exhibition titled “Memory of Venice,†celebrating the timeless beauty of the floating city. Drawing from the memory of opera culture and modern life, the collection aimed to revive the sensuality and creativity of the Renaissance era. Through artistic expression, the brand sought to convey a vision of fashion that is both elegant and expressive, offering wearers a sense of comfort and sophistication.
The exhibition, “Shatter of Seine: Venice’s Memory,†explored the spiritual and cultural depth of Venice through multiple perspectives. Visitors were invited into a dreamlike space where they could experience the refined and poetic essence of FASHIONFISH. The exhibition featured a collection inspired by the art of Venice — from the winding canals and Byzantine churches to the mysterious allure of its masks.
Venice, known as the “Pearl of the Adriatic Sea,†is a city built on water, where history and beauty intertwine. Its unique charm has attracted poets, artists, and dreamers for centuries. The city’s blend of Italian art, Sicilian warmth, and romantic atmosphere has deeply influenced FASHIONFISH.
Because of a mask, Johann fell in love with a city, a culture, and a way of life. The artistic attitude of Venice — its vibrant colors, deep traditions, and timeless elegance — has left an indelible mark on the brand. Today, FASHIONFISH continues to celebrate this legacy, creating clothing that embodies the grace, mystery, and soul of Venice.