Recently, the Milan International Footwear Exhibition (MICAM) kicked off in Milan, the heart of global fashion. This year’s event attracted over 1,592 renowned shoe brands from around the world, showcasing the latest trends and innovations in footwear design. Among them, ZENOBI stood out as a long-standing European brand with a rich heritage. Having participated in MICAM for many years, this year’s booth was particularly eye-catching, drawing attention from both industry professionals and fashion enthusiasts. ZENOBI's popular models skillfully blend traditional craftsmanship with modern aesthetics, making them highly desirable. The brand has gained a strong following due to its unique style and high-quality production. Notably, Mr. Wang, the owner of the exhibition hall, recently took charge of "Connaught," marking the first time a Chinese-funded company has qualified to participate in the prestigious Milan International Footwear Fair. His leadership and strategic vision have been widely praised within the industry. Ten years ago, the founder of ZENOBI, Alfonso, who had spent over half a century building the brand, passed the company to the Wang family, based in Florence but originally from Wenzhou, Zhejiang. At first, Alfonso was concerned about entrusting such a respected name to Chinese hands. Would they maintain the quality? Could they carry forward the legacy? But after ten years, he admitted that his worries were unfounded. “The promise of prosperity” was not only kept, but it was the Chinese — especially the Wenzhou people — who brought new energy and success to the brand. Mr. Wang, now at the helm of "Connaught," emphasizes that the brand is different from others. It still preserves ancient manual techniques that have been used for generations. During Alfonso’s time, "Connaught" served aristocrats and celebrities, focusing on quality rather than mass production. Since taking over, Mr. Wang believes that for a brand to thrive, it must expand its customer base while maintaining its core values. He has successfully introduced the brand to a broader audience, keeping the essence of tradition while adding a modern touch. Today, "Connaught" has opened stores across Europe, Asia, and even in Beijing. Though the products are expensive, they remain highly sought after. Under the management of the Wenzhou entrepreneurs, the brand has found a perfect balance between tradition and innovation. Each stitch is still made by Italian artisans using time-honored methods, and every material is hand-selected for its quality. The brand remains rooted in its history, but with the influence of Wenzhou’s entrepreneurial spirit, it now carries a fresh, contemporary vibe. "Connaught" has become a symbol of how Chinese entrepreneurs can revitalize European heritage brands. This success story reflects a new wave of Chinese business philosophy, one that respects tradition while embracing modernity. It shows that with the right approach, cultural boundaries can be bridged, and ancient brands can find new life in the global market.

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