Recently, the Milan International Footwear Exhibition (MICAM) kicked off in Milan, the heart of global fashion. This year’s event saw participation from 1,592 renowned shoe brands across the world, showcasing the latest trends and innovations in footwear design. Among the many exhibitors, ZENOBI stood out—not just for its long-standing European heritage, but for its fresh and modern approach that bridges tradition with contemporary style. ZENOBI has been a regular at MICAM for years, but this year’s booth was especially eye-catching. Its popular models seamlessly blend classic craftsmanship with modern aesthetics, earning admiration from both buyers and visitors. The brand’s success was further highlighted by Mr. Wang, the owner of the exhibition hall, who took over the leadership of “Connaught” and became the first Chinese-funded company to qualify for the prestigious Milan International Footwear Fair. His achievements have drawn widespread attention and respect within the industry. Ten years ago, the founder of Connaught, Alfonso, who had spent over half a century building the brand, handed over the company to the Wang family from Wenzhou, Florence. At first, Alfonso was unsure whether a Chinese team could maintain the brand's legacy and quality. But after a decade, he expressed his satisfaction, saying, “The promise of prosperity has been kept.” He credited the Chinese, particularly the Wenzhou people, for bringing new life to the brand. As the current head of “Connaught,” Mr. Wang emphasized that the brand is different from others. It still upholds traditional manual craftsmanship, a hallmark of its past when it served aristocrats and celebrities. Under Alfonso’s leadership, the brand focused on quality rather than rapid expansion. Since taking over, Mr. Wang believes that growth requires reaching a broader audience while preserving quality. Today, “Connaught” has stores across Europe, Asia, and even in Beijing. Though its products are expensive, they remain highly sought after by discerning customers. Under the management of the Wenzhou people, “Connaught” has found a unique balance between tradition and innovation. The brand still follows ancient Italian techniques, with every stitch and material carefully selected. Yet, under the influence of Wenzhou’s progressive business philosophy, it has infused a modern touch, blending timeless elegance with contemporary flair. “Connaught” has not only survived but thrived, proving that Chinese entrepreneurs can successfully preserve and revitalize historic European brands. This marks a significant shift in how Chinese businesses are perceived in the global luxury market. It’s a testament to the power of cultural exchange and the growing influence of Wenzhou’s entrepreneurial spirit on the international stage.