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Furman's women embody both intellectual elegance and practical versatility, blending the sophistication of Western fashion with the refinement of Eastern style. The brand stays ahead of trends by employing advanced techniques to craft a timeless yet modern look that resonates with career-oriented urban women.
To join the Furman network, potential franchisees must meet several key criteria. First, the store should be located on a busy commercial street, in an area where women frequently gather, or on a high-traffic floor within a major shopping mall. Second, the shop space needs to be at least 50 square meters, with 80 square meters being ideal for optimal visibility and customer flow. The storefront sign must be at least 5 meters wide to ensure strong brand recognition.
For mall locations, the space should be at least 40 square meters, ideally featuring a side cabinet, secondary cabinet, or Nakajima display area. At least one of these should have a high back wall to enhance the visual appeal and presentation of the products.
Additionally, applicants must demonstrate solid business management experience and sufficient financial resources to support the initial investment and ongoing operations. They should also be willing to actively participate in daily store management, ensuring the brand’s standards are consistently met.
This comprehensive approach ensures that each Furman store not only meets the brand’s high expectations but also thrives in a competitive retail environment.