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WOLF ZONE was founded in 1995 by Mr. Liu Yiqun, the current Design Director of Wolves Clothing (China), in Hong Kong. Over the course of two years, the brand focused on integrating enterprise resources, conducting self-simulation testing, and aligning marketing concepts. On June 17, 1997, WOLF ZONE officially registered in mainland China, establishing Wol Road Clothing (China) Co., Ltd. In August of the same year, the brand set up its operations center in Shishi, today known as one of China's major casual wear cities. Soon after, the first WOLF ZONE flagship stores were opened.
The brand developed a clear marketing strategy: first entering the four coastal provinces of Fujian, Zhejiang, Jiangsu, and Guangdong, then expanding from south to north into Yunnan, Guangxi, Shandong, Anhui, Hubei, Sichuan, and Hunan. After over a decade of growth, WOLF ZONE now has more than 100 retail outlets across more than 40 first-, second-, and third-tier cities in China, including Beijing, Shanghai, Tianjin, Chengdu, Nanjing, Hangzhou, Wuhan, Guangzhou, Liuzhou, Kunming, Fuzhou, Xiamen, and Quanzhou. The company has also established direct sales subsidiaries in Guangzhou and Hangzhou.
To join the WOLF ZONE franchise network, potential partners must meet certain criteria. First, they should have a location along a major shopping street with at least 50 square meters of space and a double-door entrance. They must also have the corresponding economic strength and experience in operating apparel brands under a monopoly model. Additionally, franchisees are expected to maintain strong business ethics and a solid business philosophy. For more details, interested parties can contact the Marketing Department Manager, Wu, at 13,505,986,562.