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Furman's women embody both intellectual elegance and practical versatility, blending the sophistication of Western fashion with the refined aesthetics of Eastern style. Designed for modern urban professionals, the brand reflects the evolving trends in women's apparel, using advanced techniques to craft a timeless yet contemporary look that suits both career and leisure moments.
To join the Furman network, the following conditions must be met: First, the store should be located on a busy commercial street, in an area where women are the primary customer base, or within a high-traffic floor of a large shopping mall. Second, the shop space should be at least 50 square meters, with 80 square meters being ideal for optimal visibility and customer flow. The storefront sign must be at least 5 meters wide to ensure strong brand presence. Third, for mall locations, the space should be at least 40 square meters, with options for side cabinets, secondary cabinets, or Nakajima displays, and at least one of these areas should feature a high back wall for enhanced visual appeal. Finally, the franchisee must have solid business management experience, sufficient financial resources, and be willing to actively participate in the daily operations of the store.
This comprehensive setup ensures that each Furman location maintains a consistent standard of quality, style, and customer service, making it a desirable choice for both investors and fashion-conscious consumers.