Shaoxing Aiyi Textile Co., Ltd. , https://www.aiyitextile.com
At the Beijing Clothing Expo at the end of March 2010, over 900 brands showcased their latest collections, and the energetic atmosphere created by a wide range of activities reflected the remarkable progress made by the Chinese apparel industry. The event marked a new milestone in the sector's development.
Among the highlights was the URBAN EIGTHDAY (City’s Eighth Day) brand, founded by British designer LILY WANG (Wang Xia). The brand caught the attention of many retailers at CHIC’2010 due to its innovative "fast fashion" model. This approach is not just about shortening production and sales cycles—it represents a comprehensive strategy that includes five key operational processes: product design, supply chain management, logistics and distribution, data analysis, and product deployment. In addition, the brand offers three core guarantees—investment support, product supply, and human resources services—to ensure that retailers can maximize their profits quickly and efficiently.
Thanks to this well-structured system, retailers are able to generate substantial returns in a short period of time, making it possible for them to "make money 100%" with ease. The brand has become a symbol of rapid growth and success in the urban casual wear market.
[Image 1: Urban casual wear URBAN EIGTHDAY "fast fashion" to create wealth "fast growth"]
[Image 2: Urban casual wear URBAN EIGTHDAY "fast fashion" to create wealth "fast growth"]
[Image 3: Urban casual wear URBAN EIGTHDAY "fast fashion" to create wealth "fast growth"]
[Image 4: Urban casual wear URBAN EIGTHDAY "fast fashion" to create wealth "fast growth"]
The success of URBAN EIGTHDAY highlights how modern fashion brands can leverage speed, efficiency, and smart operations to thrive in a competitive market. As more designers and entrepreneurs adopt similar models, the future of the fashion industry looks even more dynamic and promising.