On December 22, a report titled “VANCL Risk Accumulation Alleged: Channel Costs Exceed Those of Physical Stores” sparked renewed attention on the online clothing retailer VANCL (Fanke Eslite). In response, the company released a detailed statement emphasizing its commitment to offering cost-effective and high-quality fashion. The article highlighted concerns about VANCL’s production model, especially in light of PPG’s recent struggles, which have raised questions about the sustainability of B2C apparel e-commerce models. However, VANCL took the opportunity to clarify its operations and reaffirm its focus on quality and efficiency. According to the company, it has long maintained partnerships with leading garment manufacturers, ensuring that its products meet high standards. These include collaborations with well-known OEMs such as Shandong Luthai, Esquel Hong Kong, Shenzhou, and Baofa—many of which also serve global brands like Nike, Tommy Hilfiger, and Levi’s. This strategic approach helps VANCL maintain quality while keeping costs under control. In terms of pricing, the company explained that its online model allows for direct factory-to-consumer sales, eliminating middlemen and reducing overheads such as rent and store decoration. As a result, VANCL can offer competitive prices without compromising on quality. The brand also emphasized that it does not sacrifice product integrity for lower costs, stating that quality remains its top priority. Additionally, VANCL addressed claims about its pricing strategy, noting that some categories may be priced lower due to bulk orders or optimized production processes, while others reflect variations in fabric and design. The company also highlighted its rigorous quality control measures, including multiple inspection stages from fabric selection to warehouse storage. To further enhance customer experience, VANCL offers services such as cash-on-delivery, in-store trials, and a 30-day return policy. These features aim to build trust and ensure satisfaction, reinforcing its position as a user-centric brand. Finally, VANCL expressed gratitude for media attention and reiterated its mission: to provide Chinese consumers with affordable, stylish, and high-quality clothing. Despite being a relatively young brand, it continues to work hard to meet user expectations and deliver value through innovation and reliability.

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