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More than 50 representatives from Alisa terminals and participants from the Guangdong Province Purchasing Guide attended the recent training session. Both Ouyang and Trainer Ou Li from Guangdong were present, bringing with them extensive experience in the industry and a track record of training well-known clothing brands. The following is an introduction to the two instructors:
Ouyang Teacher: Previously worked at Belle Footwear, served as a manager for internationally recognized brands like ONLY Women's Clothing, and has also been responsible for training at several well-known second-tier brands, including Ai Lisha.
Mr. Li: Has worked within the Long Zhijie Group, where he was in charge of Nike brand staff, and later became a manager and operating director. He has also served as a training instructor for Hengrun Apparel and currently acts as a market supervisor for the Lisha brand.
During the training, Ouyang Teacher combined real-world scenarios with product knowledge and practical case studies. He emphasized the importance of sales mentality and how it influences overall sales performance. By boosting the confidence and skills of the sales team, he helped them better understand that sales is not just about pushing products, but rather a process of interaction between staff and customers.
Many sales staff often make mistakes in their daily operations, leading to ineffective selling and missed opportunities. Ouyang explained how to break down the sales process, understand consumer psychology, and apply effective sales techniques to improve store performance step by step.
This training introduced a new approach in the industry—fee-based teaching! Participants paid tuition before the training, and those who passed the exam would get their fees refunded. This model encouraged terminal operators and sales guides to attend in large numbers, creating a highly motivated and engaged learning environment.
The event was a great success, with enthusiastic participation and valuable insights shared throughout the session. It marked another milestone in Alisa’s efforts to enhance the professional development of its sales teams.