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More than 50 representatives from Alisa terminals and officials from the Guangdong Purchasing Guide attended the recent training session. Both Ouyang and Trainer Ou Li from Guangdong participated, bringing with them extensive experience in the industry and a track record of training well-known clothing brands. The following is an introduction to the two trainers:
Ouyang Teacher: Previously worked at Belle as a footwear staff member, later becoming a training manager for the internationally recognized brand ONLY women's clothing. He has also served as a training supervisor for well-known second-tier brands and currently holds the position of brand supervisor at Ai Lisha.
Mr. Li: He was responsible for Nike brand clerks and managers at the Long Zhijie Group, and has worked as an operating director for Hengrun Apparel. He is now a training instructor for the Lisha brand and serves as a market supervisor.
During the training, Ouyang Teacher tailored the content based on the actual conditions of the store sales team. He combined product knowledge with real-life case studies, focusing on shaping the mindset of the sales force. Through interactive sessions, he helped improve the confidence and skills of the sales staff. He emphasized that sales is not just about pushing products, but rather a process of interaction between the salesperson and the customer.
Many salespeople often make mistakes in their daily operations, leading to aggressive selling tactics that fail to meet customer needs and result in missed opportunities. The training broke down the sales process into manageable steps, helping the staff understand consumer psychology and develop effective selling techniques. Each point was clearly explained, ensuring that participants left with practical knowledge they could apply immediately.
This training introduced a new concept in the industry—fee-based teaching! Participants paid tuition before the training, and if they passed the exam, the fees were fully refunded. This model encouraged terminal operators and shopping guides to attend more actively, creating a highly motivated and engaged learning environment. The atmosphere during the event was energetic and enthusiastic, showing the strong interest in improving sales performance.