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From September 19 to 20, the "2009 International Franchise (Shanghai) Exhibition" was held at the Shanghai International Trade Center. Hosted by the China Chain Store & Franchise Association, the event brought together franchisees and industry professionals from around the world. Among the many exhibitors, i-baby, a high-end Chinese baby brand, stood out as the only baby-focused brand at the show. Its elegant and upscale image, along with its beautifully designed and creative baby clothing and household products, attracted significant attention from international and domestic franchisees.
i-baby not only captured the interest of attendees but also received widespread praise for its unique positioning in the market. As a modern business model that has proven successful overseas, franchising is still relatively new in China—having only been around for about a decade. However, with strong government support and growing societal acceptance, it has gradually evolved into a more standardized and mature system. The market environment has improved significantly, making it an attractive option for both businesses and investors.
è¶Šæ¥è¶Šå¤šçš„ä¼ä¸šé€šè¿‡å¼•入特许ç»è¥æ¨¡å¼æ‰“é€ å“牌并建立连é”网络,而越æ¥è¶Šå¤šçš„æŠ•资者也积æžåŠ å…¥ç‰¹è®¸ç»è¥ä½“系,以实现自己的创业梦想。This trend shows that franchising is becoming an essential part of China’s commercial landscape, offering opportunities for growth, innovation, and long-term success.