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From September 19 to 20, the "2009 International Franchise (Shanghai) Exhibition," organized by the China Chain Store & Franchise Association, took place at the Shanghai International Trade Center. This event attracted a wide range of franchisees and business professionals from across China and around the world. Among the many exhibitors, i-baby, China's premium baby brand and the only baby-focused brand at the exhibition, stood out as one of the most talked-about participants.
i-baby captivated attendees with its elegant and upscale brand image, offering a range of beautifully designed and creative baby clothing and home products. The brand received widespread praise from franchisees, who were impressed by both its quality and unique positioning in the market. As a successful business model that has been widely adopted overseas, franchising has only been present in China for about a decade. However, with strong government support and growing social acceptance, it has rapidly evolved into a more standardized and mature system.
Through the combined efforts of franchisees and industry stakeholders, the franchise sector has seen significant growth and improvement. More companies are now leveraging franchising to build strong brands and expand their distribution networks. At the same time, an increasing number of investors are showing great interest in joining established franchise systems to start their own businesses. This trend highlights the rising popularity and potential of franchising in China’s dynamic market.