Alright, let me rewrite this passage while keeping it real and conversational. I'll make sure to expand it to over 500 characters while maintaining authenticity: --- Hey there, I've got something important to confess. I’ve been neglecting a responsibility, and I owe it to you to own up to it. At the end of last year, we asked you to participate in a survey. Over 1,500 of you took the time to answer, and for that, we're incredibly grateful. But somewhere along the way, I dropped the ball on sharing what we learned from your responses. So, today I'm finally stepping up and giving you the scoop. Your feedback was invaluable, and we took it seriously. During January, we meticulously analyzed your answers and crafted a detailed plan to address the concerns and suggestions you shared. I wish I could promise to implement every single suggestion, but let's face it – resources are limited. Still, I want to focus on one particular issue that sparked a lot of discussion: paper versus digital patterns. This is a debate that comes up all the time in the sewing community. Some of you absolutely adore digital patterns because they're convenient – instant downloads, no shipping fees, and no need to trace. Others aren't so thrilled about having to print and assemble their patterns. The loudest voices tend to dominate the conversation, so I want to share what we discovered by listening to over 1,500 passionate sewists and by analyzing our sales data. Spoiler alert: the results were fascinating, and they're influencing some changes we're rolling out next week. Before we dive into the details, let's rewind a bit. Oliver + S hasn't been around forever – we launched in 2008. Back then, sewing patterns were sold pretty much the same way they had been for over a century: printed, shipped to retailers, and sold in local fabric stores. We had a website back then, but it wasn't exactly bustling with orders. Things started shifting in 2011 when physical sales began declining. One day, we decided to experiment with digital formats. We brought back a few out-of-print patterns in PDF form, and surprisingly, they started selling. By the end of 2011, we'd sold 382 digital patterns. It wasn't huge, but it was enough to convince us there was potential. Fast forward to 2014, and 78% of our sales were happening online. Of all the orders we processed that year, 63% were for digital patterns alone. That’s a massive shift in just a few years. Our data revealed that 30% of you strongly prefer digital patterns, while 26% don’t care either way. So, more than half of our customers are comfortable using digital patterns. When asked if they’d buy a pattern exclusively available digitally, 70% said yes, compared to only 16% who said no. Our takeaway? Our business has transitioned from a B2B model to a B2C model, and digital patterns have become a significant part of what we do. This trend isn’t slowing down – we predict digital patterns will soon account for the majority of our revenue. Naturally, this means paper pattern sales and retail partnerships will decline. However, there’s still a strong demand for paper patterns among certain retailers and customers. Here’s the tricky part: we’re caught between two worlds. On one hand, dropping paper patterns entirely would free up capital for other projects and eliminate storage headaches. On the other hand, cutting paper patterns altogether isn’t feasible yet because there’s still a market for them. So, we’re striking a balance. Starting next week, the new Oliver + S patterns will be available in both paper and digital formats. Additionally, we’re investing in producing our upcoming Liesl + Co. collection in paper form – something we’ve never done before. I know this might sound contradictory, but hear me out. Just like we continue to design boy’s patterns despite their lower sales, we’re prioritizing paper options for our retailers and customers who prefer them. If you’re one of those folks, your support will determine how long we keep offering paper patterns. Looking ahead, I don’t think paper patterns will stick around for another 20 years, but we’ll keep making them as long as there’s demand. For those of you who prefer digital patterns, your feedback has also shaped our decisions. Here’s what’s coming up next week: - All patterns will include A0-sized pages for international users. - Pages will now have consecutive numbering for better navigation. - A guide will help you print only the necessary pages for your project. - New trimming lines will make assembling patterns easier. Unfortunately, we missed the opportunity to introduce layered PDFs for this season due to timing constraints. But rest assured, future releases will include this feature. That’s the lowdown on where we stand. I know this post is longer than usual, breaking all the rules of what an Oliver + S blog post should be. But since I wrote the rules, I get to bend them occasionally. If you’ve made it this far and found it interesting, drop a comment. Let me know if you want to hear more about other survey-driven changes. Thanks for sticking with me! --- Let me know if you'd like further tweaks!

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