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On December 18, 2010, Cabbeen celebrated the grand opening of its three flagship stores in Shashi District, Jingzhou City, located on Beijing Road. The event was a star-studded affair, featuring Carbone Art Director Carbin and Hong Kong celebrity Lv Songxian, along with renowned model Zhao Jingnan, who jointly cut the ribbon to mark the occasion. The opening also showcased over eight top European male models presenting the brand’s 2010 autumn and winter collections.
Founded in 1997, Cabbeen has consistently stood at the forefront of Chinese men's fashion. In 2007, it became the first Chinese fashion brand to participate in New York Fashion Week, earning global recognition. In January 2010, Carbin was honored with the prestigious “Golden Summit Award,†one of China’s highest accolades in fashion design, further solidifying the brand’s status.
Cabbeen is known for its bold and unconventional design philosophy, which has always left a strong impression on fashion enthusiasts. At the opening event, supermodel Zhao Jingnan made a striking appearance, adding to the glamour of the evening.
The launch of the three new brand stores—Cabbeen Lifestyle, Cabbeen Urban, and Cabbeen Chic—marked a significant milestone for the brand. Each store represents a distinct lifestyle and personal style, offering tailored solutions for different occasions. The 2010 autumn and winter collection showcased a variety of styles, from casual to sophisticated, reflecting Carbin’s creative vision.
Cabbeen Lifestyle focused on a relaxed, youthful aesthetic, with key pieces such as long shirts and nylon windbreaker jackets. Accessories like fisherman hats, hooded windbreakers, scarves, and fur half-gloves added a stylish touch to the collection.
Cabbeen Urban targeted a more professional or casual audience, blending elegance with individuality. Thick sweaters and voluminous designs were central to this line, making it ideal for both work and social settings.
Cabbeen Chic drew inspiration from the vibrant energy of New York’s urban culture, particularly the 2007 "Circus in the City" theme. The collection featured structured silhouettes, rich fabrics, and intricate craftsmanship, including windbreakers and other distinctive styles that exuded sophistication.
Hong Kong actor Lv Songxian, known for his roles in popular TV dramas such as “Swordsman,†“Family Revenge,†and “Fa Wang Qunying,†attended the event. This year marks his 20th anniversary in the entertainment industry, and he is set to debut in the mainland-produced drama “Modern Warriors†in January 2011. Unlike his previous roles as a hero or elite figure, this time he will play an ordinary person, showcasing a fresh and unique character.
With its avant-garde approach to fashion and a blend of elegance and modernity, the opening of the three Cabbeen stores brought an unforgettable visual experience to the people of Jingzhou, reinforcing the brand’s position as a leader in contemporary men’s fashion.