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On December 18, 2010, Cabbeen made a bold entrance into the Shashi District of Jingzhou City with the grand opening of its three flagship stores on Beijing Road. The event was nothing short of spectacular, drawing in a star-studded crowd that included Carbone Art Director Carbin and Hong Kong celebrity actress Lü Songxian, as well as model Zhao Jingnan, who all took part in the ribbon-cutting ceremony. The occasion also featured the debut of Cabbeen’s 2010 Autumn/Winter collection, presented by eight top European male models, each bringing their own flair to the brand’s latest designs.
Founded in 1997, Cabbeen has steadily risen to become one of China’s most respected men’s fashion brands. In 2007, it became the first Chinese label to walk the runway at New York Fashion Week, earning international acclaim. In January 2010, Carbin was honored with the prestigious “Golden Summit Award,†further solidifying Cabbeen’s reputation in the fashion world. Known for its subversive and personality-driven design approach, the brand has always stood out with its unique aesthetic and bold creativity.
The opening of the three new stores—Cabbeen Lifestyle, Cabbeen Urban, and Cabbeen Chic—marked a significant milestone for the brand. Each store represents a distinct lifestyle and style, catering to different tastes and occasions. From casual, youthful looks to more refined, professional ensembles, the collections showcase the depth of Cabbeen’s design philosophy.
Cabbeen Lifestyle focused on relaxed, youthful energy, featuring key pieces like long shirts and nylon windbreaker jackets. Accessories such as fisherman hats, hooded windbreakers, scarves, and fur half-gloves added a touch of flair. Cabbeen Urban, aimed at the modern professional, emphasized elegance and individuality, with thick sweaters and structured knits taking center stage. Meanwhile, Cabbeen Chic drew inspiration from the vibrant energy of New York’s 2007 art scene, offering sophisticated tailoring, intricate fabrics, and bold silhouettes that exuded timeless sophistication.
Lü Songxian, known for her iconic roles in popular TV dramas such as "Swordsman," "Family Revenge," and "Fa Wang Qunying," made a special appearance at the event, engaging with fans and adding to the excitement. This year also marked her 20th anniversary in the entertainment industry. In January 2011, she will return to the screen with the new drama "Modern Warriors," which she both produced and starred in. This time, she steps away from her usual heroic roles to portray an ordinary person, showcasing her versatility as an actress.
With its avant-garde vision and elegant sensibility, the opening of the three Cabbeen stores brought a fresh wave of fashion to Jingzhou, offering locals a rare and unforgettable visual experience. It was not just a celebration of fashion, but a testament to the brand’s ongoing journey of innovation and excellence.