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On November 6, 2010, China's first luxury brand, NE-TIGER, officially opened its flagship image store in Shanghai. Located in the prestigious Huaihai Zhong Road area, within the Centennial Lippo Square, the new store is situated just next to international luxury giants such as Louis Vuitton and Zegna. The space offers a sophisticated yet intimate shopping experience, blending understated elegance with a unique oriental charm. While standing among global luxury brands, NE-TIGER successfully highlights its distinct cultural identity, merging the simplicity of Zen philosophy with Western fashion trends, showcasing that true luxury knows no boundaries.
The opening event, titled "Celestial Night of Shanghai, Heaven and Earth," was a glamorous affair attended by numerous celebrities, including Zhang Yuqi, Huang Yi, Qin Lan, Huosi Yan, Yan Xiaoshu, and Chen Chen, along with business leaders, cultural icons, socialites, and top models from around the world. The night featured a stunning performance by China’s top models, presenting the latest luxury collections from NE-TIGER. These designs were inspired by the "Heavenly Earth - Earthly Branches" collection showcased at the 2011 China International Fashion Week, embodying the brand's philosophy of harmonizing nature and clothing.
As a leading Chinese luxury brand, NE-TIGER is dedicated to preserving and promoting traditional Chinese culture while integrating it with modern design. The brand aims to bridge the gap between East and West, offering a refined and globally recognized luxury experience. With the growing demand for high-end fashion in China, NE-TIGER continues to expand its presence, positioning itself as a key player in the international luxury market.
Huaihai Zhong Road has long been known as the heart of high-end oriental fashion. With the arrival of NE-TIGER, the area now features a mix of international luxury brands and a rising national luxury presence. This move not only fills a gap in the market but also marks a significant step in the revival of Chinese luxury brands. NE-TIGER’s entrance into this iconic location sets a new standard and creates a fresh landmark in the world of Chinese luxury.