Shaoxing Xiaotrain Imp.&Exp Co., Ltd , https://www.xiaotrain.com
On November 6, 2010, China’s first luxury brand, NE-TIGER, made its grand debut in Shanghai with the opening of its flagship image store. Located in the prestigious Huaihai Zhong Road area, within the iconic Centennial Lippo Square, the store is nestled between international luxury giants like Louis Vuitton and Zegna. This exclusive space blends high-end sophistication with a subtle elegance, offering an intimate shopping experience that highlights the unique charm of Chinese culture. The design reflects a harmonious fusion of Zen-inspired simplicity and Western modernity, showcasing how global fashion brands can embrace and celebrate traditional aesthetics.
The opening event, titled "Celestial Night of Shanghai, Heaven and Earth," was a dazzling celebration attended by a star-studded lineup including Zhang Yuqi, Huang Yi, Qin Lan, Huosi Yan, Yan Xiaoshu, Chen Chen, and many other celebrities, business leaders, cultural icons, and top models from around the world. The night was filled with glamour as top models showcased the latest NE-TIGER collections, which had previously captivated audiences during the 2011 China International Fashion Week with the "Heavenly Earth - Earthly Branches" collection. This event emphasized the brand's philosophy of blending nature and clothing, reflecting its deep connection to Chinese heritage and its pursuit of ultimate craftsmanship.
As a leading luxury brand, NE-TIGER has always aimed to bridge traditional Chinese culture with modern fashion, striving to create a balance between East and West. With a global vision and a strong sense of cultural identity, the brand is well-positioned to meet the growing demand in China's luxury market. Its presence on Huaihai Zhong Road marks a significant milestone, as it fills a gap left by the dominance of Western luxury brands in the area. NE-TIGER not only brings Chinese elements into the luxury scene but also redefines the landscape of high-end fashion in the region.
Huaihai Zhong Road has long been known as a hub for high-end oriental fashion, with a concentration of international luxury stores such as Cartier, Zegna, Tiffany, and Hermes. The recent arrival of NE-TIGER has added a new dimension to this vibrant street, introducing a national luxury brand that stands out with its distinctive character. This development not only strengthens the brand’s position in the market but also sets a new benchmark for Chinese luxury fashion, making Huaihai Zhong Road an even more prominent destination for fashion enthusiasts.